Frequently asked questions.

GEO is the practice of making your brand clear and credible enough that AI tools, such as chat assistants and AI search, can understand it and describe it accurately.

SEO focuses on ranking pages in a list of links. GEO focuses on how AI tools interpret and describe your brand in written answers. The two overlap, and strong foundations help both.

In most cases, yes. Clear, well-structured, credible content supports both search engines and AI tools, so the work often complements your existing SEO rather than replacing it.

AI chat assistants and AI-powered search features. These tools work differently and change often, so we test across several rather than assuming one behaves like another.

More people ask AI tools for recommendations and comparisons before they choose. If your brand is unclear there, it may be described inaccurately or not mentioned. How much this affects you depends on your category and your customers.

We work with brands and businesses of every kind, from online stores to service providers.

Aiden Bonney, ABG’s founder, works directly with every client.

We review your website and content, then test how AI tools describe your brand and your category. You receive clear findings and a prioritised list of improvements.

Usually your website address, an overview of your products or services, a few competitors, and the questions your customers commonly ask. We will tell you exactly what helps once we talk.

We can recommend changes for your team to make, or help implement them. We agree which approach suits you before any work starts.

No. We focus on accurate, clear and credible information. We do not publish misleading content or try to trick AI tools.

No. AI tools change often and sit outside anyone’s control. We improve your foundations, measure honestly and report what we see.

It varies. AI tools update in different ways and at different times, and some changes take longer to be picked up. We do not promise timeframes, but we track and report what we see.

We run repeatable tests: a consistent set of customer-style questions across several AI tools, tracking whether and how your brand appears and which sources are mentioned. We report in plain language.

AI tools and the web change often, so we treat it as ongoing work, with regular monitoring and reporting.

Book a consultation. We will reply by email to arrange a time, talk through where you stand, and suggest a sensible next step, which is usually an audit.

ABG is based in Adelaide, South Australia. Email us to discuss your location and time zone.

Yes. Our free AI visibility audit creates ten customer-style questions you can paste into the AI tools you use, then shows you a visibility score and how urgent a consultation is.